Okuma Fishing Tackle

If you’ve wondered what the graphic below is that’s suddenly appearing throughout our print ads (with more to come), it’s a Microsoft Tag, and it makes new levels of content immediately available on your smart phone.

Scanning this tag on your smart phone will run our new Citrix baitcast reel product video.

Tags are two dimensional bar codes that allow an enormous amount of information to be stored in a compact format.  Their design is meant to be scanned by the camera on smart phones including  iPhones, Androids, Blackberrys and Windows Mobile among the group.  Before you can have fun with them, however, you need to know how to use them.

To get started, simply go to http://gettag.mobi on your web-enabled smart phone and download the Tag Reader.  Then when you see a tag, simply scan it to unlock content that allows you to interact with Okuma materials in new and exciting ways.  For example, most of our tags in print advertising will connect you to new product videos.  Rather than wait to get to a store to inquire about the features and specifications of a reel you’ve seen in an ad… just scan the tag and take a quick video tour!

Microsoft Tags are still in their infancy, with uses growing quickly in numerous and fascinating ways.  As we progress, we’ll continually look for new ways to allow you to get more from your experience with Okuma Fishing Tackle, with a goal of better fishing experiences every trip out.

This tag for the new Andros product video is rendered with what Microsoft calls their helper text.